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Diwali 2023 Economic Snapshot: ₹1100 Crore Generated in Diwali 2023 Across Uttarakhand Cities

Updated: Nov 27, 2023

Diwali, the Festival of Lights, is not only a time of cultural significance and joy but also a period of heightened economic activity. In Uttarakhand, the recent Diwali celebrations in 2023 witnessed substantial spending on various commodities, particularly in cities like Dehradun, Haridwar - Rishikesh, and Haldwani - Rudrapur. This article delves into the revenue generated during Diwali 2023 in these key cities, with a focus on the spending patterns on crackers, decorative items, and edible gifts.


Bustling market in Dehradun during Diwali.
Vibrant lights and lively crowds create a festive ambiance in Dehradun's Diwali bazaar, showcasing the economic vitality of the city.

Cracker and Decorative Items Segment: The average spending of ₹700 per family on crackers and decorative items provides a glimpse into the economic dynamics of the region during Diwali. The vibrant markets of Dehradun, Haridwar - Rishikesh, and Haldwani - Rudrapur saw a surge in sales as families indulged in purchasing a variety of crackers and aesthetically pleasing decorations to illuminate their homes.


Considering the total population of Uttarakhand, which is approximately 1 crore, the revenue generated from the cracker and decorative items segment can be calculated as follows:


Total Revenue=Average Spending per Family×Number of FamiliesTotal Revenue=Average Spending per Family×Number of Families

Total Revenue=₹700×1,00,00,000Total Revenue=₹700×1,00,00,000

Total Revenue=₹700,00,00,000Total Revenue=₹700,00,00,000


Edible Gifts Segment: Another significant aspect of Diwali celebrations is the exchange of gifts, particularly edible ones such as sweets and chocolates. With an average spending of ₹400 per family in Uttarakhand, the revenue generated from this segment can be calculated using the same formula:


Total Revenue=Average Spending per Family×Number of FamiliesTotal Revenue=Average Spending per Family×Number of Families

Total Revenue=₹400×1,00,00,000Total Revenue=₹400×1,00,00,000

Total Revenue=₹400,00,00,000Total Revenue=₹400,00,00,000


Display of traditional and modern sweets.
Rudrapur's sweet emporium entices with a delectable array, highlighting the cultural exchange and economic activity associated with Diwali.

Combined Revenue Analysis: To find the overall revenue generated during Diwali 2023 in Uttarakhand, the revenues from both segments can be added together:


Overall Revenue=Cracker and Decorative Items Revenue+Edible Gifts RevenueOverall Revenue=Cracker and Decorative Items Revenue+Edible Gifts Revenue


Overall Revenue=₹700,00,00,000+₹400,00,00,000Overall Revenue=₹700,00,00,000+₹400,00,00,000

Overall Revenue=₹1100,00,00,000Overall Revenue=₹1100,00,00,000


The Diwali 2023 celebrations in Uttarakhand were not only marked by cultural festivities but also by a significant economic boost. The combined revenue of ₹1100 crore from the cracker and decorative items segment and the edible gifts segment underscores the economic vitality of the region during this auspicious occasion. Dehradun, Haridwar - Rishikesh, and Haldwani - Rudrapur emerged as key contributors to this festive economic snapshot, reflecting the vibrancy and prosperity of these cities during the Festival of Lights.



Shop filled with decorative items in Haldwani.
Haldwani's shop showcases intricately designed decor, emphasizing the aesthetic appeal and economic vibrancy during Diwali.

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